Eschatology of Priesthood Essay

â€Å"Through the sacrosanct appointment and strategic they get from the religious administrators, clerics are elevated to the administration of Christ the Teacher, Priest and King; they are given an offer in his service, through which the Church here on earth is by and large endlessly incorporated up with the People of God, Christ’s Body and Temple of the Holy Spirit situated to Eternal life. † (PO, #1) The Eschatological Value of the Priesthood Basically, this is about pastoral brotherhood that office set apart to offer penance and intervene among God and individuals, to act in the individual of Jesus Christ as the Head and fill in as God’s mouthpiece to declare His well meaning goal to mankind. Be that as it may, more than being on the â€Å"ideal† side, brotherhood is as a matter of first importance situated to support. â€Å"That office†¦ which the Lord focused on the ministers of his kin, is, in the exacting feeling of the term, a help, which is called expressively in hallowed sacred text a diakonia or ministry† (LG, #24). Brotherhood is a service of administration, both to the normal organization and to Christ the â€Å"great high priest†. Hireling of the People towards God The appointed service is consistently at the administration of the regular ministry. â€Å"It ensures that it truly is Christ who acts in the ceremonies through the Holy Spirit for the Church. The sparing strategic by the Father to His manifest Son was focused on the messengers and through them to their replacements: they get the Spirit of Jesus to act in his name and in his person†. (CCC, # 1120). Ministers are hirelings of the Church to cultivate its one and extreme end. That is, to proceed Jesus’ mission here on earth. They take individuals back to God-for them to accomplish salvation and later on be partakers of the grand country. They serve God’s group by persistently sustaining their confidence so the individuals may not roam and later on discover their satisfaction in association with their maker. Through methods for blessings, the ministers are giving the individuals important expectation so they could try to that celestial guarantee of Jesus that we will be with Him in Paradise. Ministry is a lift of everyone’s confidence for us to accomplish endless life-that is God’s guarantee to us (Psalm 15). So all these is situated towards bringing individuals towards God; similarly, brotherhood is additionally instrumental of bringing individuals from wrongdoing and to all annihilations that gets us far from paradise. After impugning the call to sin and grasping the omnipotent intensity of God through their regular day to day existence, the individuals have that reasonable possibility of being with God, which is the essential finish of each man. â€Å"Man is made by God and for God; and God never stops to attract man to Himself. Just in God will he discover truth and joy he searches constantly for†. (CCC, #27). Worker of Christ Towards People Priesthood discovers its satisfaction in Jesus Christ, the God who intervenes among God and man. â€Å"The ministry of Christ is made present in the pastoral priesthood†¦ Only Christ is the genuine cleric, the others being just His ministers† (CCC, #1545). From this sense, clerics are made just sharers of that perfect undertaking of blessing the individuals for them to be unified with God. For us to achieve salvation and later on be sharers of the perfect state, we need Christ to assist us with accomplishing that position. So with respect to the ministers, they are helping Jesus to complete His crucial on earth-to carry us closer to God. Clerics are collaborators of God. They are handmaids of God to complete God’s cherishing plan. Clerics are completely reliant on Christ’s brotherhood, who is the â€Å"eternal high priest† (Hebrew 5:10; cf. 6:20; Gen. 14:18). Ministry is aimed at unfurling of the baptismal beauty all things considered, blessings of the Lord to us. Clerics are aides of the Lord to His vineyard, so that at long last we may all share the eminent product of God’s work. Clerics are workers of Christ, most importantly, to carry individuals to paradise. Minister as Mediator: Servant of God and Man Through the holy service, a man can serve God and His kin in the noblest structure. Clerics serve the Church, as a steady association of individuals with the end goal of accomplishing an end by activity sought after in like manner. What's more, one with the Church, ministry is the Church’s early stage resource. Brotherhood is speaking to that we come to encounter God’s sparing nearness, thus discover our lives changed with the goal that we could achieve salvation and at long last enter the glorious Jerusalem. As a middle person, â€Å"every cleric is called to be, most importantly, a man of supplication to appeal to God for God’s individuals. By his strategic, is a listener to the Word of God; he loves it up in his heart and considers it. He has made the motivation behind his life to be an adorer of God in soul and in truth, and to help all the religious individuals of God to live in the Word of the Lord, to supplicate and to discover a union among confidence and life, to the respect and greatness of God† (Bernard H? ring’s Meditation on the Sacrament of the Holy Orders). He made known God’s sparing nearness. At the point when God and man meet-that is paradise. Furthermore, that experience is the fundamental objective of a cleric, to overcome any barrier among God and man. Despite the fact that he himself is both constrained and corrupt, a minister is depended by that brilliant assignment to set up solidarity. Salus Animarum-that is each man’s objective, a cleric is a worker of that objective so that at long last, he may accomplish his own salvation. Ministry isn't an assurance of paradise; rather, it is a modest route towards it. Organization is in reality, intercession of God and Man. It constructs the correspondence. It manufactures the experience. It is constantly situated to benefit man and of God so all, at long last see its last fate as with one another. That is the eschatological benefit of being a minister to assist God with discovering His lost children and to assist His children with finding the best approach to God once more.

Marketing Management Essay Example

Promoting Management Essay | You are here: * Home * Business * Small Business Information * Marketing * Marketing the executives Marketing/Marketing the executives Advertisement Expert: Leo Linghamâ 10/7/2009 Question Sir would you be able to please address the accompanying two inquiries for me? I need your assistance in noting these. If it's not too much trouble answer me as quickly as time permits. 1. Advertising the board a creative exercise and in this way profoundly abstract as opposed to showcasing the board is to a great extent a logical excercise with entrenched rules and standards 2. How does cause or corporate cultural advertising influence customers individual conduct? Explain in setting to the items and administrations you are utilizing or wanting to buy. Answer SARA, HERE IS  SOME USEFUL  MATERIAL. Respects LEO LINGHAM ========================================= 1. Promoting the executives an imaginative exercise and thusly exceptionally emotional as opposed to showcasing the board is to a great extent a logical excercise with entrenched rules and standards MARKETING  MANAGEMENT  IS  A  SCIENTIFIC EXERCISE  WITH  ESTABLISHED GUIDELINES/OBJECTIVES. Degree   OF  MARKETING  MANAGEMENT Build up  , direct, manage  and  coordinate the  overall item advertising programs  â for  all   Products.. Deliberately  plan for, create  and productively infiltrate  the  markets to which  the  products, administrations  and  capabilities  of  the  company  can be coordinated. These  activities  include - contemplating financial pointers - following  changes in  supply  and  demand - recognizing clients  and  their  current  and  future needs - observing the opposition. ========================================================= THIS SCOPE  IS   THE RESULT  OF THE  FOLLOWING: * Analysis * Discussion * judgment Illustration * Decision ON  THESE   ELEMENTS. Outer Analysis 1. Client Analysis Segments Motivations Unmet Needs 2. Contender Analysis Identify Performance Image Objectives Strategies Strengths Weaknesses 3. Market Analysis Size Projected Growth Entry Barriers Distribution System Trends Key Success factors 4. Natural Analysis Technology Government Regulations Economic Trend I A. Openings B. Dangers C. Patterns D. Others Customer/Market Segment Analysis SEGMENTATION Biggest Customers/Market Segments Profitable ones/Attractive Potential We will compose a custom article test on Marketing Management explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Marketing Management explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Marketing Management explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Needs Buying Characteristics CONSIDER THE VARIABLES 1) Benefits looked for 2) Usagelevel 3) Application 4) Organizational sort 5) Geographic area 6) Customer dependability 7) Price affectability 8) Competition MOTIVATION What components of the item/administration do the Customers/sections esteem most? What are their goals? What are they truly purchasing? What are their needs? What changes are occurring? Neglected NEEDS Why are a few clients/sections disappointed? For what reason are some changing brands or providers? What are some neglected needs they can distinguish? What are some neglected needs they are unconscious of? Rivalry Analysis WHO ARE THE COMPETITORS? †¢ Against whom do we typically contend? †¢ Who are our most extraordinary rivals? †¢ Who are our less exceptional yet genuine contenders? †¢ What are the substitute items? †¢ Can these contenders be assembled based on their items or techniques? †¢ Are there any potential serious participants? Assessing THE COMPETITORS †¢ What are their systems? Their degree of duty? Do they have a huge preferred position or burden? †¢ What is their picture/situating procedure? †¢ Which are the best/fruitless contenders? Why? What are their qualities/shortcomings? †¢ What are their influence focuses? Structure of the Segment/Customer 1. SIZE AND GROWTH †¢ What are their size and development attributes? †¢ What are the main thrusts behind their business patterns? 2. POTENTIAL AND PROFITABILITY †¢ How exceptional is the opposition among existing providers? †¢ What is the danger from potential contestants? †¢ What is the bartering intensity of providers? †¢ What is the haggling intensity of purchasers? †¢ How troublesome is selling into these records or fragments? 3. Cost †¢ What are the worth included parts for different sorts of contenders? . Appropriation †¢ What are the elective methods of overhauling this portion or record? 5. Patterns †¢ What are the patterns in this fragment/client? 6. KEY SUCCESS FACTORS †¢ What are the key achievement factors expected to contend effectively? Ecological Analysis 1. Innovation †¢What mechanical turn of events or patterns are influencing or could influence the section/client? †¢To what degree are existing advancements developing? 2. GOVERNMENT †¢What changes in guidelines are conceivable? †¢What will their effect be? 3. Financial aspects †¢What are monetary possibilities and swelling in which the fragment/client works? In what capacity will they influence procedure? 4. GEN ERAL TRENDS †¢What are the huge patterns/future occasions? †¢What dangers and openings do you see? †¢What are the territories of vulnerability? †¢What is the effect of these on your technique? Inner Analysis 1. Execution Analysis †¢ Sales †¢ Profitability †¢ Product Quality †¢ Customer Satisfaction †¢ Cost †¢ Product Performance 2. Determinants of Strategic Options †¢ Past Strategy †¢ Current Strategy †¢ Strategic Problems †¢ Organizational capacities and Constraints †¢ Strengths †¢ Weaknesses A. Qualities B. Shortcomings C. Issues D. Limitations E. Others OPPORTUNITIES What to search for New Market Segments New Customer More deals in the ebb and flow clients New end utilizes New/adjusted items New land areas Displacing rivalry Others: THREATS What to look f or Competition Declining Market Reduction in the No. s of clients Others UNCERTAINTIES What to search for Demand Legislation Availability †¢ Technical Development (Product) †¢ Financial Resource †¢ Pricing/G. P. †¢ Customer Satisfaction/Buying Policies †¢ Others OBSTACLES What to search for Sales Representation Production/Raw Materials Sourcing Distribution Inadequate Promotion Support †¢ Inventory Customer Service †¢ Others Sustainable Competitive Advantage, What right? 1 . Notoriety 2. Quality 3. Client support 4. Item Support 5. Productline profundity? 6. Productline broadness? 7. Specialized predominance 8. Client base 9. Piece of the overall industry 10. Size 11. Appropriation 12. Versatile activity 13. Deals power organize 14. Amazing wellknown parent org anization 15. Great building 16. Wholesaler help 17. Client arranged 18. Proceeded with item development 19. Item comfort 20. Money related bundle THE OUTCOME  OF  THESE ANALYSES AND  DECISIONS : . Corporate  VISION 2. Corporate  Mission 3. Corporate  Objective 4. Corporate  Strategy 5. Corporate  Organization  Policy/Budget  Guidelines. 6. Corporate  MARKETING  â objective/system 7. Corporate  Sales  forecasts USING  THE  ABOVE  FOUNDATION, THE  MARKETING DEPARTMENT DEVELOPS MARKETING OBJECTIVES. Promoting   MANAGEMENT    HAVE OBJECTIVES. THE  MARKETING  OBJECTIVES  ARE  SCIENTIFICALLY  DERIVED. FIRST PRIME  OBJECTIVE   OF  MARKETING - is  to  support  and  help the  organization  to  achieve  the  CORPORATE  OBJECTIVES. - SECOND  OBJECTIVE - THE  SECOND  IMPORTANT  OBJECTIVE  OF  MARKETING  is  toâ empower  the  â â organization  survive and  prosper  through meeting  needs  andâ needs  of  customers  by coordinating  a  companys abilities  with client  needs/needs. THIRD  OBJECTIVE - to  provide  an concurred. steady  and  well  directed  target  range  of volume for  all  departmental  functions,  which will  help  them  to  streamline their  activities for  the  period. *finance *manufacturing/creation *human  resource tc and so on - FOURTH  OBJECTIVE - to give  the  marketing division  a  tool to  â plan and  manage  its  activities,  THROUGH   MARKETING  PLAN. FIFTH  OBJECTIVE - TO  provide  a  stretch  points  â for  setting  sub-targets/arranging/ strategies for   MARKETING   DEPARTMENT. *market  share  target. *competitive  standing  target. *customer  awareness  target.. *customer  retention  target *new  products  target 6th  OBJECTIVE - to  provide  a  method contrived  to accomplish  the  objectives in  the  promotion MIX. SEVENTH     OBJECTIVE - TO  provide  a  stretch  points  â for  setting  sub-goals/arranging/ strategies for  SALES  MANAGEMENT *product  coverage. *customer inclusion. *geographical  â area  coverage. and so forth - EIGHTH  OBJECTIVE - TO  provide  a  stretch  points  â for  setting  sub-targets/arranging/ strategies for    DISTRIBUTION  MANAGEMENT *distribution  penetration  target. NINTH   OBJECTIVE - TO  provide  a  stretch  points  â for  setting  sub-goals/arranging/ strategies for  CUSTOMER   SERVICE   MANAGEMENT *customer  satisfaction  level. TENTH   OBJECTIV

The Critical Essay Samples Cover Up

The Critical Essay Samples Cover Up Taking extraordinary notes is the little-known technique for any vital paper. The establishment to great composing is relied on the entrance to assets and sources and thus perusing to comprehend various perspectives is the key to thinking of even far superior contentions. You may compose a decent exposition with respect to content, however in the event that you have language structure botches or your answers aren't identifying with the inquiries, express goodbye to your passing mark. There are different kinds of papers that I would accept the vast majority of you are now familiar with. Expositions composed at the earlier moment, experience the ill effects of the insufficiency of rationale and insufficient sentence structure. Presentation has three significant capacities. Imaginative expositions ought to have a point. In this way, you must Restate your Thesis. The layout is a straightforward structure that has different areas managing the last article. It isn't difficult to choose the subjects for basic exposition type. The instances of basic focal point article themes may be different, yet we'll simply offer a few thoughts for you to consider. That implies you ought to build up enough setting for them to begin with. Inventiveness in a scholarly paper is about how you investigate the material confronting you and how you set the material together. Make certain your article doesn't have any mechanical and complex mistakes. It's inappropriate to assume that basic focal point expositions are entirely written as per only a solitary arrangement or reference style. You can likewise compose a magnificent imperative article, and get the evaluations you require. When you have presented your theory articulation, examine somewhat about the material you're censuring. Find an eminent essential exposition test to see how such paper should be composed. At the point when the paper is done, it's indispensable to modify, edit, pick a charming title, and make reasonable references. Composing a pivotal paper or censuring may show up simple before all else, yet it could likewise be testing. For instance, on the off chance that you make a pivotal investigation out of a book, you can break down the tone of its content and figure out how it impacts the absolute centrality of the book. Another sort of proof you're ready to depend on is analysis, what different scholars have asserted about the activity of writing you're inspecting. For example, you are attempting to gain a point about a character's chief blemish. All the territories of the structure should be incorporated while composing a basic exposition. The objective of an example is to offer you a straightforward thought of the manner in which the creator can clarify the subject. After that you must illuminate how the statement is identified with the proposition, here you have to ask yourself so how does this identify with my postulation. Everything is simple, enter the basic words for your paper and choose the class and you have yourself an incredible title. Ask the educator their supposition on this issue you've picked. Doing this implies as the peruser, you're in a spot to make an essential investigation exposition. A survey of the work is hence provided so as to give the peruser a sentiment of what the content is about. An indispensable investigation exposition plot is another piece of work that is basic. It is likewise part of an outline of the significant focuses that illuminate the last article. Basic exposition is such a scholarly composition. It can likewise open novel ways on the best way to move toward the theme which can prompt further energy about it. A fundamental exposition means to offer scholars a chance to build their basic composing capacities. It is an examination of any bit of text.

Secrets About New 2017 Argumentative Essay Topics Revealed

<h1> Secrets About New 2017 Argumentative Essay Topics Revealed </h1> <p>Having chose an extraordinary subject to contend about, now you should make a factious article layout. In the event that you've just chosen an incredible contentious article subject, it will be much simpler that you finish an excellent paper, yet you have to know the essential standards of composing a factious exposition. Whether or not you have set out to create an exposition yourself or you've picked the master direction, you have to know how your contentious paper should be organized. Definition exposition will assist with finding another significance for things from years past in this manner we could improve our future. </p> <p>It is imperative to strengthen the key focuses in the end reasonably. It's critical to choose easy to refute factious exposition themes as you need contradicting focuses that you may counter to your own focuses. The absolute first and the absolute last passages are precisely the same as in various assortments of articles, the presentation and the end. </p> <p>There are a great many themes to choose from, and in the event that you aren't sure about which one that you should pick, find a definition paper subjects list and pick what you like from it. In circumstances when you get the chance to pick the subject for a pugnacious exposition, you should be astute and find a title that will interest a peruser. Continuously start with something that you are acquainted with while choosing an extraordinary point. There are significantly more article points that could be grown yet it is all reliant on that which we see around us. </p> <p>The net has made our life significantly less difficult. Different themes that are unquestionably important to perusers is the social move in our general public where a developing number of men are attempting to find business prompting stay-at-home dads. There are specific points each master paper author will encourage understudies to stay away from at any expense. </p> <p>Doing sports in school should be obligatory. During the examination understudies may likewise think that its valuable to classify numerous themes into significant subcategories like reusing, consuming less calories, wellbeing, food innovation, science and the environmental factors. Frequently, the absolute best subject is one which you genuinely care about, however you likewise should prepare to look into it. Obviously, subjects which are as yet significant in 2018 are the absolute best. </p> <h2> The One Thing to Do for New 2017 Argumentative Essay Topics</h2> <p>There's , plainly, a cutoff on the assortment of pages even our best journalists can deliver with a squeezing cutoff time, however as a rule, we make sense of how to fulfill all the customers looking for earnest help. The second and third passage should have a history to the issue, past endeavors that were made to arrive at an answer. You don't have to discover excessively specialized with legitimate factious articles, yet remember to get your work done on what the current laws about your preferred theme really state. </p> <p>An factious article expects you to pick a point and have a situation on it. Despite the subject that you're investigating in your contentious paper, following standards of the structure should be kept up to have a decent level. In case you don't know about the subject, here are a couple of questionable points for a definition paper. Late contentious article themes that are identified with society is going to do.</p> <p>Alternatively picture a peruser who doesn't concur with you and endeavor to form your exposition in such a way you will furnish that peruser with prevalent clarifications for why you accept your contention to be precise and valid. You should be certifiable once you express the contention subject. At the point when you are mentioned to decide on an extraordinary theme for your contention, start with something you're familiar with. There are a couple of themes, which maynot have a contention. </p>

Where to Find Graduate School Entrance Essay Samples

<h1>Where to Find Graduate School Entrance Essay Samples </h1> <p>Be as explicit as conceivable with your destinations. It's unquestionably critical to create an individual proclamation for all the bookkeeping candidates. It's critical to perceive certain things about the program that pull in you, and the manner in which you're benefit as much as possible from those chances. A bookkeeping program is among those courses which will consistently have great job possibilities. </p> <h2>Things You Won't Like About Graduate School Entrance Essay Samples and Things You Will </h2> <p>One of the most troublesome aspects of school life is funds. For certain candidates, just getting into an incredible nursing school is the most basic viewpoint. Additionally, you must illuminate why that experience was significant and the manner in which you can apply it to your examinations. We're sure that your school years should be the greatest long periods of your li fe. </p> <p>Instead, it might be an incredible thought to accentuate your most amazing accomplishments. All the understudies that are planning to seek after a more prominent degree realize what an application article is. The simple answer is it relies upon what precisely the school is asking, and what precisely you're wanting to do. Another factor that may decide if you enter a program is the degree of your doctoral level college paper. </p> <p>Thus, the exposition should match with the candidate's characteristics and interests with the end goal for it to help the likelihood of affirmation. Remarkable things to different people, since the circumstance requested. So in case you're thinking about a conceivably well-track theme, endeavor to move toward it in a unique manner. You don't need to be stressed over your own subtleties that might be seen, as we handle the issue on a sheltered system. </p> <p>Although a few schools may have explicit guidelines, some may giv e a little piece more opportunity. We'll oversee them, and at a reasonable cost, as we comprehend that understudies by and large don't have heaps of cash to save. A graduate school meet thank you letter is a magnificent technique to pass on your gratefulness for a person's ability to dedicate time letting you achieve an individual or expert point. The colossal pothole on Elm Street that my mom had the option to hit every day on the most ideal approach to class would be filled-in. </p> <p>When you're in secondary school, it's clear that you're anticipated to do a couple reviews and tasks which require pen and paper. Each application will be somewhat unique, so it's critical to stay sorted out. 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Understanding my previous obligations as to hypothesis and figure out how to transform new speculations into training is a procedure I can't hold on to begin. Practically all of models are posted as an individual from composing guides distributed on the web by instructive organizations. Supplant some of the prosaic language. </p> <h2>What You Need to Do About Graduate School Entrance Essay Samples </h2> <p>All you need to do is indicate in the event that you need your paper to be conveyed. You should locate the best possible assets for your article alongside tolerance when finding the most reasonable motivation to compose. Rather, focus on making heavenly papers for the ones that truly intrigue you. </p> <p>Writing a marvelous master's level college paper is no doubt significantly more direct than you may might suspect. It is easier to alter than compose so your objective as you start your confirmations exposition is to simply compose however much as could reasonably be expected. At the point when you get a work in progress of your affirmations article, recollect it is an unfinished copy. In the occasion the school gave question prompts to you to choose from when composing the article, ensure that you answer or handle all prompts fittingly. </p> <p>If you are needing a very much made paper, at that point you can rely on us to convey. Our affirmation article models can demonstrate that we're here so as to give essentially the perfect help to guarantee you which you present an application exposition that you could be sure about. Your confirmations article is practically identical to some other paper you've composed. Hence, it's fundamental that you create an article that is straightforward, fascinating, and well organized.</p>

University of Tampa 2017 Admissions Essay Topics Tips & Guide

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Consumer Preferences Towards Lays Chips - Free Essay Example

Acknowledgment All the thanks to Almighty Allah, Who bestowed us with courage ability to achieve this opportunity. We would like to thank Ms. Zainab Rehman (Course Instructor) for her continuous support and guidance she has rendered for the successful completion of this project. We have collected the data for our research through survey method and questionnaires and we are in no confusion for saying that this activity has enhanced our knowledge about the Research work. It is the result of the efforts of our respected teacher who provided us all the possible directions and information for this purpose. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. We express our gratitude’s towards our parents for their encouraging support, incandescent sprit and endurance towards the making of this project. In the end a special thanks to all members who are directly or indirectly associated with the project. Declarations We hereby declare that this â€Å"Research Project† and it is neither as a whole or as part have developed report entirely on the basis of our personal effort, made under the guidance of our project supervisor Ms Zainab Rehman. No portion of this work presented in this dissertation has been submitted in support of any application for any other course of any other degree program or qualification of this or any other university or institute of learning. It is further stated that whole document is as the partial fulfillment for the â€Å"Research† course in B. B. A Degree Program. We understand and transfer the copyright for this material to the department of IMS (City Campus) Multan. DEDICATION â€Å"To Allah Almighty who is the most beneficent and the merciful and who is always with us in our loneliness and in all our difficulties†. AND Our efforts on this report are solely dedicated to our loving and suppo rtive Friends and teachers† Executive Summary: The project purports to decipher the satisfaction level as well as the preferences of consumers pertaining to the trends in snacks industry and the various flavors of Lay’s, a new range of savory snacks launched by Pepsi Co. in Pakistan. We aim to analyze the success, marketability and future growth prospects of Lay’s. Basically we intend to find out the most popular flavor of Lay’s in the market from our sample and consumer trends towards snacks. Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods Snacks as such are, a very minor part of the food processing industry. Snacks are mostly preferred by children and youngsters to fulfill their appetite for the time being. Of the wide range of sna cks available, potato chips constitute a sizeable segment of the Pakistani snack food industry, according to Pakistan Info line. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally. There is also no uniform standard for packaging, as there is in Europe, the United States and other more developed regions. Many snack foods are sold loose or packaged in poly-pouches, which may only be folded, or in some cases, stapled closed. As the Pakistani economy continues to grow, and production standards improve, many snack food companies are making significant investments into plant equipment and packaging machinery. Pepsi Foods Ltd. , now known as Frito-Lay Ltd. , produces Pakistans largest snack food manufacturer’s brands, including kukure, Cheetos and Lay`s. Frito Lays story is an example of how American recipes were adjusted to satisfy local tastes. To study the consumer preferences towards snacks a nd the favorability of Lay`s chips, a survey will be conducted in Multan, Pakistan where respondents will be requested to fill a questionnaire. The data will be collected and analyzed to obtain conclusions The report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. History of Lay`s Chips: [pic] Lays is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. Lays chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos and Rold Gold pretzels. In 1932 salesman Herman W. Lay opened a snack food operation in Nashville, Tennessee and, in 1938; he purchased the Atlanta, Georgia potato chip manufacturer â€Å"Barrett Food Company, renaming it H. W. Lay Company. Lay criss-crossed the Southern United States selling the product from the trunk of his car. In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product. The business shortened its name to the Lays Company in 1944 and became the first Snack food manufacturer to purchase television commercials, with Bert Lahr as a celebrity spokesman. His signature line, so crisp you can hear the freshness, became the chips first slogan along with de-Lay-sious! As the popular commercials aired during the 1950s, Lays went national in its marketing and was soon supplying product throughout the United States. In 1961, the Frito Company founded by Elmer Doolin and Lays merged to form Frito-Lay Inc. , a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer. Shortly thereafter, Lays introduced its best-known slogan betcha you cant eat just one. Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. In 1965, Frito-Lay merged with the Pepsi Cola Company to form PepsiCo, Inc. and a barbecue version of the chips appeared on grocery shelves. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer. Shortly thereafter, the company introduced the Wavy Lays products to grocer shelves. In the mid to late 1990s, Lays modified its barbecue chips formula and rebranded it as K. C. Masterpiece, named after a popular sauce, and introduced a lower calorie baked version and a variety that was completely fat-free (Lays WOW chips containing the fat substitute olestra). In the 2000s, kettle cooked brands appeared as did a processed version called Lays Stax that was intended to compete with Pringles, and the company began introducing a variety of additional flavor variations. Frito-Lay products presently control 55% of the United States salty foods marketplace Flavors Except for barbecue-flavor potato chips, which were int roduced no later than 1958, up until the last 20 years, the only flavor of potato chips had been the conventional one. Despite an explosion of new flavors, the unadorned original is still the selection of 81% of consumers. In the United States, Lays offers a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include sour cream Onion, Barbecue, cheddar sour cream, Hidden Valley Ranch, salt vinegar, salt pepper, Flamin Hot, dill pickle, Limon (Lime) and a thicker Deli style chip. Canadian sellers have a number of varied flavors, with curry, ketchup, poutine, pizza, Fire’s Gravy, roast chicken, Smokey bacon, salsa, wasabi, spicy Indian masala and sea salt and pepper brands available. The marketing success of these flavors in Canada sometimes leads to a limited time offering of a flavor to the south, with the dill pickle recently appearing in the United States after a successful run. Interestingly the na me sour cream has got Lays into a lot of confusion in some countries. In India for instance the name was changed to American style cream and onion after consumers reported their discomfort with the idea of sour cream In the baked products, there are classic, barbecue and sour cream onion varieties. The kettle cooked version includes original, sea salt vinegar, mesquite barbecue and jalapeno brands. Wavy Lays have original, hickory barbecue, ranch and Au Gratin flavors while Lays Stax offers original, sour cream onion, cheddar, barbecue, ranch, pizza and salt vinegar. The newest variety, Lays Natural has thick cut barbecue and sea salt brands. The WOW! Brand was rebranded in 2004 as Lays light after the olestra formula was altered and the U. S. Food and Drug Administration allowed removal of warnings about various health consequences of the fat substitute. Outside North America, Lays in Greece and Cyprus are made and packed by Tasty Foods and Carina Snacks LTD, with Mediterran ean flavors which include Feta cheese flavor, Tzatziki flavor, Olive and Tomato, Oregano, Sea Salt Black Pepper and various more. There are hundreds of sub-variations of the Mediterranean line and the company performs. Another flavor sold primarily in southern Asia is called Magic Masala. This flavor is very popular in India, Pakistan, and Bangladesh. Flavors featured in Thailand include Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood.. Russia has Lays MAX chips (Chicken, Sour cream Onion, Sour cream Cheese, and Ham cheese flavors) and some international Lays flavors plus Russian Lays flavor Mushrooms Sour cream, Crab and Red caviar. In parts of South America (notably Argentina and Uruguay), Lays flavored products are sold with the Lays Mediterranean label, and include such flavors as ham, tomato and basil, tomato Parmesan, and oregano. In Thailand there is Classic, Sour Cream Onion, Cheese Onion, Mexican Bar-B-Q, and And Japan ese Nori Seaweed. Flavors also come and go usually with an international theme, for example: French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon Cheese (America). There are currently 12 regular Lays flavors in Canada, though there are more, available only in certain parts of the country. The flavors available nationwide are the following: Classic (yellow), BarBQ (black), Salt Vinegar (teal), Ketchup (dark red), Wavy Original (red), Dill Pickle (bright green), Smokey Bacon (brown), Sea Salt Pepper (silver), Sour Cream Onion (green), Roast Chicken (light brown) and finally Lightly Salted (bright blue). Frito-Lay and Pepsi Join: In February 1965, the Board of Directors for Frito-lay, Inc. and Pepsi-Cola announced a plan for the merger of the two companies. On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola Company was approved by shareholders of both companies, and a new company called PepsiCo, Inc. was formed. At the time of the merger, Frito-Lay owned 46 manufacturing plants nationwide, had more than 150 distribution centers across the United States, and was listed on the New York Stock Exchange. Frito-Lay Today Today, Frito-Lay has more than fifteen $100 million brands: †¢ LAYS †¢ FRITOS †¢ CHEETOS †¢ BAKEN-ETS †¢ RUFFLES †¢ DORITOS †¢ FUNYUNS †¢ TOSTITOS †¢ BAKED LAYS †¢ SUNCHIPS †¢ MUNCHIES †¢ OBERTO †¢ ROLD GOLD †¢ GRANDMAS †¢ Cookies and Quaker Chewy Bars Lays Flavors in Pakistan †¢ Plain Salted French Cheese †¢ Tomato Tango †¢ Masala Lays brand IN Pakistan: 1. Kurkree 2. Lays 3. Cheetos COMPETITOR ANALYSIS Kolson Business Profile: Ever Since its inception in 1942, as on today, Kolson enjoys the distinction of being one of the Pioneer food manufacturing and processing industries in Pakistan. The name of Kolson is synonymous with dynamic and innovative food produ cts. The Philosophy of the company is based on self-commitments to offer consumers greater choice of exclusive quality products. In doing so, the company has, in true sense, evolved its own marketing style to establish a more effective relationship with consumers. Being a food manufacturing company we understand our responsibility to provide consumer high quality products and selection of best ingredients that add to the nutritional value of our products. The whole range of Kolson products is made by using latest German, Dutch, Swiss and Italian etc latest technology and process to back prime raw materials. The raw materials are procured from the leading available sources in Germany, Denmark, Belgium and Nederland etc. The high quality Pakistani wheat products, procured from select bunch of millers, are pivotal in determining the final outcome of high quality products. Products: Kolson is proud to be the pioneer in Pasta production in Pakistan. More than 50 years back nobody c ould think of Pasta as forming a food habit being an absolutely new food concept for populace of Pakistan. At present company is market leader in Pasta products such as Spaghetti, Macaroni, Lasagne, Noodles and Vermicelli. Kolson also has a leading edge in manufacturing breakfast cereals that are innovative and extremely popular among the consumers of all ages. As company hierarchy enters to the third generation, it befittingly coincides with yet another stunning product, an innovative range of high-class Biscuits. Jam Hearts, Cream Hearts, Katch and Bravo, being sandwich, crackers and traditional bakery biscuits respectively which are already fetching consumers’ recognition appreciation because of its unique and smacking flavor and texture. [pic] Chips and Snacks Products [pic] [pic] [pic] [pic] [pic][pic] [pic] [pic][pic] Some of the company snacks and chips are not available in the market as crinkle, twinkle and snackers. Strategies As the global economy is taking a di fferent turn in its outlook and demand, Pakistan cannot afford to lag. Kolson is prepared to accept the challenge to be always one step ahead of changes in offing. This is our simple promise to our die-hard and prospective consumers in Pakistan and abroad. Distribution strategy: The company has the intensive distribution strategy for its products. Normally their products specially chips and snacks can easily available in the market everywhere including all kind of general grocery stores to big retail stores even in small roadside shops. Target Market: Kolson brands appeal to an extraordinarily diverse array of consumers. Our consumer segment starts from as young as one year old who starts developing a taste for snacks and goes all the way up to older age people who consume pasta and breakfast cereals as part of their healthy diet. In consumer promotions, designed to enhance the Kolson image, we therefore, try to satisfy the growing needs of all our target segments. Pricing str ategy: As the company is providing its chips and snacks in all sizes and has intensive distribution strategies therefore the prices are low and competing with their competitors on low cost leadership fundament so that every one can buy it easily. Promotional strategy: The company is aggressive in its promotional strategy as they came up with heavy advertisement campaigns and with the noticeable placement in stores and shops. Super Crisp Company profile: Back in 1982 a business firm was created with the vision to cater to the culinary requirements of the taste buds of the Pakistani nation and at the same time to uphold the qualifications, preconditions and specifications set internationally by the ISO 9001. We commenced with the crunchy product of potato chips of high quality under the brand name of â€Å"Super Crisp†. No doubt the name itself is self-explanatory. Super business profile: The company commands the world’s most advanced and sophisticated processing u nit, custom built for Tripple Em by the leading American manufacturer of fully automatic and computerized snack food plants. The packing system has been provided by a leading Japanese manufacturer renowned for its extremely modern accurate computerized weighing and packing machines. The entire processing machinery is housed in a precision-built, centrally air conditioned premises to meet highest hygienic standards. Highly qualified experienced food technologists are employed to run the plant. The company maintains a most modern research and test laboratory to ensure the highest international standards in quality of the products. Quality of raw materials, efforts and efficiency at Tipple Em enables us to provide the best of tastiest snack food items to you. The company offers a range of snack food items to include Potato Chips, Nimko Mix, Peanuts, corn and potato based extruded products. Nation wide availability of the products is made possible by a vast and effective distributi on network. Products Products that are indirectly in competition with Lays Smart chips: Potato Chips [pic] Natural Potato Chips Plain Salted (15gm Rs 10/-) (25 gm Rs 20/-) [pic]Mr Crips Salty (18gm Rs 20) [pic]Mr Crips Spicy (18gm Rs 20) [pic] [pic] Natural Potato Chips Chilli (15 gm Rs 10/-) [pic] (25 gm Rs 20/-) [pic] Chips Salt Vinegar (40 gm Rs 20/-) [pic] Extrusion Product [pic] Catty Chins (12gm Rs 10/-) [pic] Dino (20gm Rs 20/-) [pic] Rings (15gm Rs 10/-) [pic] Wheelo Pop (15gm Rs 10/-) Strategies Distribution strategy: Super crisp is using intensive distribution strategy for its chips. They are available from small roadside shops to all grocery and big retail stores. Its has various flavors in the market which covers all type of taste and it has a strong distribution channel. Pricing Strategy: Super Crisp had places its prices similar to the other competitors with different size of packing. Super Crisp has targeting all age groups with 15gm of 10 rupees and varies to 40 grams with rupees 20. Promotion Strategy: Super Crisp had aggressively when it was launched. They used television commercials as well as billboards for a long period of time. But now the promotion is limited. Problem Statement: What are the factors which constitute for consumer preference towards Lay`s Chips? † Research Objectives: †¢ To study the trends in snacks industry as a part of food processing industry. †¢ To find out what percentage of population likes to eat snacks. †¢ To find out what percentage of population likes to eat Lay`s Chips. †¢ To find out which flavor of Lay`s is most preferred. †¢ To analyze the reason for the popularity of Lay`s as the most preferred snack. †¢ To know the satisfaction level of people who eat Lay`s. †¢ To find out how much people spend on Lay`s snacks weekly. †¢ To find out conclusions to our results. Research Design: Research design is the basic framework which provides guidelines for the re st of research process. It specifies the methods for data collection and data analysis. The need of the research itself determines the methodology and the design of the research. The following are the components of the research design in our case of study: †¢ Correlation Hypothesis Testing (because we find the important variables or factors that contribute their part in varying consumer preferences towards the defined brand). †¢ Applied Research methodology. †¢ Unit of analysis is â€Å"Sample†. Research methodology: Research method is a process which is used to clear the problem faced by manager in order to take managerial decision. This process is used to solve research question. There are few steps of research methodology namely: 1. Problem identification 2. Literature review 3. Hypothesis development and relevant measures 4. Sample design 5. Data collection process 6. Data analysis 7. Conclusion Problem identification: Problem is a hindrance which manage r is facing in order to get good and timely solution. We started our research in order to get solution of problem bout consumption pattern towards snacks mainly Lays. So our research studies revolve around the topic: â€Å"Consumer preferences towards Lays Chips. † This study will be beneficial for Lays Company, marketer and consumers as well. Literature Review: Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods Snacks as such are, a very minor part of the food processing industry. Snacks are mostly preferred by children and youngsters to fulfill their appetite for the time being. In this report we intended to find out consumers trends towards Lays and its most favorite flavor among consumers. For this purpose, we focused on competitors strategies to analy ze what Lays should do in order to compete and achieve greatest market share. Hypothesis Development: A. Null Hypothesis: â€Å"Consumers don`t prefer Lay`s Chips† B. Alternate Hypothesis: â€Å"Consumers prefer Lay`s Chips† Sample Design: A sample of 50 individuals is selected randomly over a population. Data Collection Process: There are two major techniques for data collection †¢ Primary data †¢ Secondary Data Primary Data: Primary data would be the main source of information in our research. In research it plays a vital role to get to the stated objectives. Selecting an appropriate research tool to collect the accurate and precise primary data is a preliminary precaution in data measurement. For this purpose, we rely on the well formulated questionnaire. As the accuracy and relevance of data gathered depends heavily on the questionnaire, so we put extra efforts in formulating this tool. Making it sure that it spells out many functions relating to th e respondent. Secondary Data: For every research, secondary data collection is very important. Without it, one thrashes out one’s research project. It solves the problem up to some extent even before research. In our research, secondary data is collected through internet and through consultation with our teachers. ANALYSIS OF DATA In order to extract the meaningful information from the data collected an analysis of data is done using pie charts, bar graphs, chi-squares etc. Hypothesis Development Hypothesis # 1 Q # 1 Do people prefer chips over other snacks? Developing Hypothesis Ho: People don`t prefer chips over snacks. HA: People prefer chips over snacks. Level of Significance 0. 05 Type of Test Chi -square |Options |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |41 |25 |16 |256 |10. 24 | |No |9 |25 |-16 |256 |10. 4 | |Total |50 |50 |0 |512 |20. 48 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA Hypothesis # 2 Q # 4 Which flavour of Lay`s chips people like the most? Developing Hypothesis Ho: There is no relationship between Preference and flavor HA: There is relationship between Preference and flavor Level of Significance 0. 05 Type of Test Chi –square Options |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Plain Salted |17 |12. 5 |4. 5 |20. 25 |1. 62 | |Masala |15 |12. 5 |2. 5 |6. 25 |0. 5 | |Tangy Tomato |10 |12. 5 |-2. 5 |6. 25 |0. 5 | |French Cheese |8 |12. 5 |-4. |20. 25 |1. 62 | |Total |50 |50 |0 |53 |4. 24 | Degree of Freedom DF = k-1 4-1= 3 Critical Value 7. 82 Conclusion Calculated value is greater than the critical value so we reject HA and accept Ho. Hypothesis # 3 Q # 6 Do big names attached to the product affect your choice? Developing Hypothesis Ho: Big names attached to the product don`t affect consumer`s choice. HA: Big names attached to the product affect consumer`s choice. Level of Significance 0. 5 Type of Test Chi –square |Options |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |40 |25 |15 |225 |9 | |No |10 |25 |-15 |225 |9 | |Total |50 |50 |0 |450 |18 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 4 Q # 12 Do people think it acquires a good name in the market? Developing Hypothesis Ho: People don`t think it acquires a good name in the market. HA: People think it acquires a good name in the market. Level of Significance 0. 05 Type of Test Chi -square |Options |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |47 |16. 67 |30. 33 |919. 9 |55. 8 | |No |1 |16. 67 |-15. 67 |245. 5 |14. 73 | |Can`t say |2 |16. 67 |-14. 67 |215. 21 |12. 91 | |Total |50 |50 |0 |512 |82. 82 | Degree of Freedom DF = k-1 3-1= 2 Critical Value 5. 99 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA Hypothesis # 5 Q # 13 Would people suggest others to buy Lay`s chips? Develo ping Hypothesis Ho: People would not suggest others to buy lay`s chips. HA: People would suggest others to buy lay`s chips. Level of Significance 0. 05 Type of Test Chi -square |Options |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |47 |16. 67 |30. 33 |919. 9 |55. 18 | |No |2 |16. 67 |-14. 67 |215. 21 |12. 91 | |Can`t say |1 |16. 7 |-15. 67 |245. 5 |14. 73 | |Total |50 |50 |0 |512 |82. 82 | Degree of Freedom DF = k-1 3-1= 2 Critical Value 5. 99 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 6 Q # 14 Are people satisfied with the number of flavours it has provided? Developing Hypothesis Ho: People are not satisfied with the no. of flavors it has provided. HA: People are satisfied with the no. of flavors it has provided. Level of Significance 0. 05 Type of Test Chi –square | |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |39 |25 |14 |196 |7. 84 | |No |11 |25 |-14 |196 |7. 84 | |Total |50 |50 |0 |392 |15. 68 | Degree of Freedom DF = k-1 -1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 7 Q # 15 Should Lay`s come up with more flavours? Developing Hypothesis Ho: Lay`s should not come up with more flavors. HA: Lay`s should not come up with more flavors. Level of Significance 0. 05 Type of Test Chi –square | |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |32 |25 |7 |49 |1. 6 | |No |18 |25 |-7 |49 |1. 96 | |Total |50 |50 |0 |98 |3. 92 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 8 Q # 17 Does Lay`s come in a junk food category? Developing Hypothesis Ho: Lay`s come in junk food category. HA: Lay`s doesn’t comes in junk food category. Level of Significance . 05 Type of Test Chi –square | |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |9 |25 |-16 |256 |10. 24 | |No |41 |25 |16 |256 |10. 24 | |Total |50 |50 |0 |512 |20. 28 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 9 Q # 18 Do people think Lay`s chips are healthy to consume? Developing Hypothesis Ho: Lay`s chips are not healthy to consume. HA: Lay`s chips are not healthy to consume. Level of Significance 0. 05 Type of Test Chi –square | |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |44 |25 |19 |361 |14. 4 | |No |06 |25 |-19 |361 |14. 44 | |Total |50 |50 |0 |722 |28. 88 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 10 Q # 21 Are Lay`s chips easily available in your area? Developing Hypothesis Ho: Lay`s chips are not easily available. HA: Lay`s chips are easily available. Level of Significance . 05 Type of Test Chi –square | |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |44 |25 |19 |361 |14. 44 | |No |06 |25 |-19 |361 |14. 44 | |Total |50 |50 |0 |722 |28. 88 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Hypothesis # 11 Q # 22 Would people like to entertain their guests with Lay`s Chips? Developing Hypothesis Ho: People would not like to entertain their guests with Lay`s chips. HA: People would like to entertain their guests with Lay`s chips.. Level of Significance 0. 05 Type of Test Chi –square | |Fo |Fe |Fo-Fe |(Fo-Fe)2 |(Fo-Fe)2/Fe | |Yes |46 |25 |21 |441 |17. 4 | |No |04 |25 |-21 |441 |17. 64 | |Total |50 |50 |0 |822 |35. 28 | Degree of Freedom DF = k-1 2-1= 1 Critical Value 3. 84 Conclusion Calculated value is greater than the critical value so we reject Ho and accept HA. Data Collection †¢ Close ended and open ended Questionnaires from general public. Data Analysis We have collected scientific data from general people, by que stionnaires. After that we have analyzed the data by using statistical tools i. e. averages, percentages and proper graphical presentation of data has been applied. We have chosen the new technique to present the data analyzed through charts and graphs. This will make the whole analysis easy to understand and attractive. Q # 2 When do people prefer snacks time in a day? |Options |Frequency |Percentage |Cumulative percentage | |Morning |2 |4% 4% | |Afternoon |15 |30% |34% | |Evening |32 |64% |98% | |Night |1 |2% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The graphical presentation shows that majority of people prefer snacks in evening. Q # 3 Which chips do people prefer most? The following is the frequency distribution of the people`s preference to the varieties of Lay`s chips. Options |Frequency |Percentage |Cumulative percentage | |Cheetos |6 |12% |12% | |Kurkure |14 |28% |40% | |Lay`s flavored |25 |50% |90% | |Bingo |3 |6% |96% | |Any other |2 |4% |100% | [pic] The graphical presentation shows that majority of people prefer lay`s flavored chips and the second most preferable choice is kurkure chips. Q # 5 On which places it got maximum consumer? Options |Frequency |Percentage |Cumulative percentage | |Colleges |17 |34% |34% | |Railway stations |1 |2% |36% | |Bus stops |1 |2% |38% | |Public places |31 |62% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The chart shows that Lay`s got maximum consumers at public places and in colleges. Q # 7 What compels consumers to consume it? |Options |Frequency |Percentage |Cumulative percentage | |Brand Name |7 |14% |14% | |Quality |21 |42% 56% | |Varieties |16 |32% |88% | |Price |6 |12% |100% | |Any other |0 |0% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The graphical presentation shows that most of the people consume the defined product due to its quality and varieties which it offers. Q # 8 How would people rate it as a pro duct? Options |Frequency |Percentage |Cumulative percentage | |Excellent |12 |24% |24% | |Good |36 |72% |96% | |Average |2 |4% |100% | |Poor |0 |0% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The graphical presentation shows that most of the people rated the product good. Q # 9 What size of product people prefer the most? Options |Frequency |Percentage |Cumulative percentage | |Rs. 05 |8 |16% |16% | |Rs. 10 |34 |68% |84% | |Rs. 20 |8 |16% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The results of the above analysis show that majority of people prefer Lay`s chips pack of Rs. 10. Q # 10 How often people consume the product? Options |Frequency |Percentage |Cumulative percentage | |Very often |35 |70% |70% | |Often |9 |18% |88% | |Sometimes |6 |12% |100% | |Rarely |0 |0% |100% | |Never |0 |0% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The results of the analysis show that 70% of people consume the product very often. Q # 11 Which members of the family prefer Lay`s chips? Options |Frequency |Percentage |Cumulative percentage | |Children |18 |36% |36% | |Parents |0 |0% |36% | |Grandparents |0 |0% |36% | |All |32 |64% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The results of the analysis show that 64% of the total sample prefers Lay`s chips and out of 100%, 36% children like it. Q # 16 What are the people`s sources regarding the purchase of Lay`s chips? Options |Frequency |Percentage |Cumulative percentage | |Advertising |25 |50% |50% | |Live Demonstration |1 |2% |52% | |Retail Outlets |6 |12% |64% | |Home shopping |18 |36% |100% | [pic]The results of the analysis reveal that half of the sample from the population`s information regarding the purchase of the product is advertising. Q # 19 What is the most important thing people look for in a snack? Options |Frequency |Percentage |Cumulative percentage | |Taste |12 |24% |24% | |Flavor |11 |22% | 46% | |Health |22 |44% |90% | |Brand Name |5 |10% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] The results of the analysis reveal that majority of people choose snacks because of healthy ingredients in it. Q # 20 Other than the product, what influences people when buying a snack? Options |Frequency |Percentage |Cumulative percentage | |Word of Mouth |7 |14% |14% | |Advertisements |16 |32% |46% | |Offers/discounts |12 |24% |70% | |Sales/service |15 |30% |100% | The GRAPHICAL REPRESENTATION of this Question is as follows: [pic] Threats to Validity: †¢ Respondents may not give us the exact information in the questionnaire due to the lack of interest. Due to controversial topic respondent may have provided the biased information. Conclusion: This is the report about Lay’s its products and its competitors. Although Lay’s is a leading company in snacks, but there is always a room for improvement. So Lays should improve its quality so that i t can succeed to grasp more consumers’ attention. In this report we intend to identify the consumer trends towards Lays and its competitor’s strategies to improve its market share. In addition Lays Company Should introduces some new flavors in Pakistan which are not currently available here but are available in other countries like in India. We hope you will find this report best for analysis of Lays performance. References: During the research process, besides our practical research, we also have consulted some books about our practical research for the preparation of this report in an effective manner. A list of all references, which has been consulted and the data has been derived from, are given as under: ? Class Notes by Miss Zainab Rehman, during our class lectures ? Field surveys through which data has been collected from different types of questionnaires and different areas of Multan ? https://www. lays. com ? https://en. wikipedia. org/wiki/Lays Appendices: Q1. Do you prefer chips over other snacks? a. Yes b. No Q2. When do you prefer snacks time in a day? a. Morning b. Afternoon c. Eveningd. Night Q3. Which Chips do you prefer? a. Cheetos b. Kurkure c. Lays flavored chips d. Bingo e. Any other Q4. Which flavor do you like most? a. Plain salted b. Masala c. Tangy tomatod. French Cheese Q5. On which places it got maximum consumer? a. In colleges. b. Railway station c. Bus stopd. Public places Q6. Do big names attached to the product affect your choice? a. Yes b. No Q7. What compels you to consume it? a. Brand name b. Quality c. Varietiesd. Price e. Any other Q8. How would you rate as a product? a. Excellentb. Good c. Averaged. Poor Q9. What size you prefer most? a. Rs. 05b. Rs. 10 c. Rs. 20 Q10. How often you consume it? a. Very oftenb. Often c. Sometimesd. Rarely e. Never Q11. Who in your family prefer lays? a. Childrenb. Parents c. Grandparents d. All Q12. Do you think it acquire a good name in the market? a. Yes b. No c. Canâ €˜t say Q13. Would you suggest other person to buy lays chips? a. Yes b. No c. can’t say Q14. Are you satisfied with the number of flavors it has provided? a. Yes b. No Q15. Do you think lays should come up with more flavors? a. Yes b. No Q16. What is your source of information regarding the purchase of it? a. Advertising b. Live demonstration c. Retail outlets d. Home shopping Q17. Does Lays come in a junk food category? a. Yes b. No Q18. Do you think it is healthy to consume? a. Yes . No Q19. What is the most important thing you look for in a snack? a. Taste b. Flavor c. Health d. Brand Name Q20. Other than the product, which of the following most influence you when buying a snack? a. Word of Mouth b. Advertising c. Offers/discounts d. Sales/service Q21. Are Lay`s Chips easily available in your area? a. Yes b. No Q22. Would you like to entertain your guests with Lay`s Chips? a. Yes b. No 3. 84 20. 485 4. 24 7. 82 3. 84 18 82. 82 5. 99 82. 82 5. 99 15. 68 3. 84 3. 92 3. 84 20. 28 3. 84 3. 84 28. 88 28. 88 3. 84 35. 28